Services Marketing
Format: Paperback
ISBN13: 9780136118749
Paperback|9780136118749
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Overview
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
| ISBN-13 | 9780136118749 |
|---|---|
| ISBN-10 | 0136118747 |
| Weight | 2.60 Pounds |
| Dimensions | 8.46 x 10.91 x 0.87 In |
| Edition | 7th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 648 pages |
| Publisher | |
| Published On | 2010-03-18 |
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