
Services Marketing
Format: Paperback
ISBN13: 9780130959911
Paperback|9780130959911
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Overview
This volume has been revised for a European market, with a global context. It features chapters on customer behaviour, complaint handling, managing customer-contact personnel, and developing integrated service strategies.
| ISBN-13 | 9780130959911 |
|---|---|
| ISBN-10 | 013095991X |
| Weight | 3.02 Pounds |
| Dimensions | 9.69 x 1.42 x 7.40 In |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 736 pages |
| Publisher | Pearson Academic |
| Published On | 2000-07-01 |
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