Services Marketing
Format: Hardcover
ISBN13: 9780023905636
Hardcover|9780023905636
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Overview
This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a foundation in principles of marketing, and re-assesses these in the context of services. Up-to-date case studies and examples developed throughout chapters help students to fully appreciate those issues that are specific to services marketing: methods of defining the service offer; conceptualization, measurement and management of service quality; managing the employee input to the service offer and developing relationships with customers; and strategies to make services accessible.
| ISBN-13 | 9780023905636 |
|---|---|
| ISBN-10 | 0023905638 |
| Weight | 1.54 Pounds |
| Dimensions | 7.50 x 1.00 x 9.75 In |
| List Price | $90.67 |
| Format | Hardcover |
|---|---|
| Pages | 480 pages |
| Publisher | Prentice Hall |
| Published On | 1995-02-02 |
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