Selling Today
Format: Hardcover
ISBN13: 9780137962907
Hardcover|9780137962907
✨ Featured Offer
Used, Good
$214.98
List Price: $150.00
🚚
See all 2 offers from $214.98 FREE standard delivery by: 02 Apr 2026
Overview
"The business environment and research on personal selling and sales force management continues to experience significant changes. Our primary goal as researchers, practitioners, and consultants in the field of selling is to provide a cutting-edge treatment of the field. The 15th edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer-centered mindset. The material in Selling Today continues to be organized around the four pillars of personal selling: relationship strategy, product strategy, customer strategy, and presentation strategy. Moreover, in the 15th edition, we emphasize ethical selling as an important factor within which all the four strategies should be embedded"--
| ISBN-13 | 9780137962907 |
|---|---|
| ISBN-10 | 0137962908 |
| List Price | $150.00 |
| Edition | 15th Edition |
| Format | Hardcover |
|---|---|
| Publisher | Pearson Inc. |
| Published On | 2023-08-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
TEXTSHUB
Franklin Lakes, NJ, USA
Size: 0x0x0; Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO...
Free delivery by: 02 Apr 2026
Used, Good
Seller details
Book Words
Midland Park, NJ, USA
Size: 0x0x0; USED-VARIOUS AMOUNTS OF WEAR-POSSIBLE HIGHLIGHTS-WE CANNOT GUARANTEE SUPPLEMENTS SUCH...
Free delivery by: 02 Apr 2026