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Overview
"Selling Today: Creating Customer Value," one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today' s information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.
| ISBN-13 | 9780131866836 |
|---|---|
| ISBN-10 | 0131866834 |
| List Price | $181.33 |
| Edition | 10th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 592 pages |
| Publisher | Prentice Hall |
| Published On | 2006-02-02 |
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BooksRun
Philadelphia, PA, USA
Supplements included. It's a preowned item in good condition and includes all the pages. It may ha...
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A2ZBooks
Burgin, Ky, USA
Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages ar...
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A2ZBooks
Burgin, Ky, USA
The text has light highlighting and marking, The cover has corner and spine edge scuffs. Quantity ...
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