Overview

Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).

ISBN-13

9780205164462

ISBN-10

0205164463

Weight

2.66 Pounds

Dimensions

8.27 x 0.98 x 10.51 In

List Price

$81.00

Edition

6th Edition

Format

Hardcover

Publisher

Prentice Hall College Division

Published On

1995-02-01



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