Overview

This text covers up-to-date academic topics and application materials, providing students with everything they need to understand and apply selling techniques. Hundreds of articles and resources have been reviewed and updated to reflect the latest research and trends.

ISBN-13

9780132570190

ISBN-10

013257019X

Weight

2.16 Pounds

Dimensions

10.87 x 8.50 x 0.71 In

Edition

12th Edition

Format

Paperback

Language

English

Pages

544 pages

Publisher

Published On

2011-04-21



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