Overview

For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.

ISBN-13

9780132048866

ISBN-10

0132048868

Weight

2.29 Pounds

Dimensions

10.08 x 7.13 x 0.94 In

Edition

10th Edition

Format

Paperback

Language

English

Pages

592 pages

Publisher

Published On

2006-01-26



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