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Overview
Examines the entire sales function from the viewpoints of the sales force and sales management. The text emphasizes proactive selling, the importance of customer creation, understanding buyer behaviour and the need for production knowledge.
| ISBN-13 | 9780273634027 |
|---|---|
| ISBN-10 | 027363402X |
| Weight | 0.95 Pounds |
| Dimensions | 6.14 x 0.65 x 9.21 In |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | Financial Times Prentice Hall (a Pearson Educ |
| Published On | 2000-07-01 |
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✨ Used, Good
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 02 Apr 2026