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Format: Paperback
ISBN13: 9781588341464
Paperback|9781588341464
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Overview
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
| ISBN-13 | 9781588341464 |
|---|---|
| ISBN-10 | 1588341461 |
| Weight | 1.04 Pounds |
| Dimensions | 5.97 x 0.74 x 8.98 In |
| List Price | $19.95 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 348 pages |
| Publisher | Smithsonian Books |
| Published On | 2004-10-17 |
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