Sales: Five Elements In Four Steps is based on a simple and fundamental idea that all buyers have a strategic position made up of five elements. To make sales and close deals sellers must help advance the strategic position of their buyers by following the four proven steps of selling and closing described in this edition. Strategy principles and formulas for making sales and closing deals in this book derive from the power wisdom of Sun Tzu The Art of War(tm).

This edition is designed to help sales managers and sales professionals understand why buyers buy and how buyers make their buying decisions so that they can make more sales and close more deals.