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Overview
This simulation teaches the sales manager's role in a business organization. Participants learn to consider the nature of a simulated market and make realistic decisions concerning sales forecasting, hiring, deployment, compensation, product pricing, and market research. The Second Edition contains more sales territories and allows players to change prices, adjust compensation plans and employ a sales contest. Moreover, it is now easier for instructors to enter data and modify parameters.
| ISBN-13 | 9780471637509 |
|---|---|
| ISBN-10 | 0471637505 |
| List Price | $20.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 160 pages |
| Publisher | Wiley |
| Published On | 1989-02-01 |
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