Sales Management
Format: Hardcover
ISBN13: 9780070326521
Hardcover|9780070326521
Out of Stock
Overview
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
| ISBN-13 | 9780070326521 |
|---|---|
| ISBN-10 | 0070326525 |
| Weight | 2.36 Pounds |
| Dimensions | 7.75 x 1.00 x 9.50 In |
| List Price | $98.70 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 564 pages |
| Publisher | McGraw-Hill College |
| Published On | 1994-01-01 |
View All Offers
Sort by:
Price
