Sales Management
Format: Hardcover
ISBN13: 9780471624950
Hardcover|9780471624950
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Overview
This introduction to the role and responsibilities of the sales manager includes 45 case studies. Intended for Junior/Senior level and MBA courses, the book focuses on the activities of first-line field sales managers. Provides the instructor and student with a combination of pedagogical/learning devices, including text, case studies, problems, experiential exercises, and sales management simulation. The new model on the sales management process in this edition helps students integrate material. Chapters on personal selling, ethics, and industrial selling are included. Text includes: key words, glossary, learning objectives, flow charts, illustrations, chapter summaries, and review sections.
| ISBN-13 | 9780471624950 |
|---|---|
| ISBN-10 | 0471624950 |
| List Price | $46.95 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 681 pages |
| Publisher | Wiley |
| Published On | 1988-03-07 |
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