This book is the story of William B. Ruger's unflinching dedication to traditional yet innovative design and to manufacturing excellence, with products sold at a reasonable price for a broad ranging clientele from the youthful plinker to the mature African safari devotee, from the ordinary citizen to the president of the United States.

This richly illustrated, beautifully presented work is the official history of William B. Ruger of Sturm, Ruger & Co., and of Ruger firearms.  This volume features more than 185 color and over 100 black and white illustrations, with appendixes, index, and -- for the first time--serial number tables for all models by years of manufacture.