Rewind, Replay explores the birth and maturation of the pre-recorded video entertainment business in the UK. Informed by archival research and the examination of contemporaneous trade periodicals, industrial documentation and ephemera, it scrutinises distributors, wholesalers and shops. It explores industry shifts previoulsy unconsidered in scholarship, including video rental, market rationalisation and the development of 'sell-though' videocassettes to identify the key factors that led to the video boom.