Overview

A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently design it right the first time have a formidable edge in the crucial race to market.
ISBN-13

9780029055151

ISBN-10

0029055156

Weight

1.54 Pounds

Dimensions

6.50 x 1.00 x 9.50 In

List Price

$39.95

Format

Hardcover

Language

English

Pages

364 pages

Publisher

Free Press

Published On

1992-06-15


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