Rethinking Creativity
Format: Paperback
ISBN13: 9781108742900
Paperback|9781108742900
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Overview
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
| ISBN-13 | 9781108742900 |
|---|---|
| ISBN-10 | 1108742904 |
| Weight | 1.98 Pounds |
| Dimensions | 6.69 x 1.04 x 9.61 In |
| List Price | $41.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 420 pages |
| Publisher | Cambridge University Press |
| Published On | 2020-09-10 |
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