9781108479400

Rethinking Creativity

Format: Hardcover

ISBN13: 9781108479400

Hardcover|9781108479400


Overview

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

ISBN-13

9781108479400

ISBN-10

1108479405

Weight

2.43 Pounds

Dimensions

7.00 x 1.25 x 9.75 In

List Price

$127.00

Edition

1st Edition

Format

Hardcover

Language

English

Pages

420 pages

Publisher

Cambridge University Press

Published On

2020-09-10



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