Retail Marketing Management
Format: Paperback
ISBN13: 9780273655114
Paperback|9780273655114
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Overview
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.| ISBN-13 | 9780273655114 |
|---|---|
| ISBN-10 | 0273655116 |
| Weight | 1.98 Pounds |
| Dimensions | 7.25 x 1.00 x 9.50 In |
| List Price | $87.50 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Pages | 472 pages |
| Publisher | Ft Pr |
| Published On | 2003-02-01 |
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