Retail Marketing Management
Format: Paperback
ISBN13: 9780273630197
Paperback|9780273630197
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Overview
Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector.
| ISBN-13 | 9780273630197 |
|---|---|
| ISBN-10 | 0273630199 |
| Weight | 1.56 Pounds |
| Dimensions | 7.44 x 0.75 x 9.65 In |
| List Price | $54.50 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 368 pages |
| Publisher | Financial Times Management |
| Published On | 2000-07-01 |
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