Terry O'Callaghan includes a multifaceted critique of anti-corporate activists, which acknowledges both the dangers multinational corporations pose to communities and the fact that anti-corporate activists are the first groups to understand that corporate reputations could be put at risk by targeted campaigns. He also illustrates his themes through three case studies of companies that have attempted to self-regulate, including Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc.

Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book, and academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding MNCs accountable.