Relationship Selling
Format: Hardcover
ISBN13: 9780073404837
Hardcover|9780073404837
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Overview
Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
| ISBN-13 | 9780073404837 |
|---|---|
| ISBN-10 | 0073404837 |
| Weight | 2.35 Pounds |
| Dimensions | 8.25 x 1.00 x 10.25 In |
| List Price | $199.33 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Pages | 116 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2009-03-27 |
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