Overview

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

ISBN-13

9781138136946

ISBN-10

1138136948

Weight

1.00 Pounds

Dimensions

6.14 x 0.63 x 9.21 In

List Price

$175.00

Edition

1st Edition

Format

Hardcover

Language

English

Pages

264 pages

Publisher

Routledge

Published On

2015-11-24



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