This book provides students and researchers with clear guidance through this tricky, but fundamental aspect of qualitative, ethnographic research. The chapters provide a concise overview that clarifies, illustrates and develops a highly popular methodological principle. To some extent, the book is critical of some contemporary approaches, particularly those that portray reflexivity as an optional, virtuous extra. Drawing on a broad range of anthropological, sociological and other sources, it illuminates through example as well as by precept.