Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business. The book shares over 100 cutting edge examples and reveals the eight purpose archetypes. It shows how businesses can embrace purpose to drive employee engagement, fuel the bottom line, and make an impact on the lives of those it serves.

Section I - will explore how business is evolving and the importance of putting purpose first.

Section II - uncovers the eight pur­pose archetypes: The Protector, The Liberator, The Designer, The Guide, The Advocate, The Challenger, The Unifier, and The Master.

Section III - shares how to define your purpose and create the little things that bring it to life.

"In Red Goldfish, Stan Phelps and Graeme Newell make the case that business needs to evolve into a purpose-first mindset. They demonstrate how companies can embrace both purpose And profit. The book underscores that actions speak louder than words. Businesses need to do the little things (Red Goldfish) to bring purpose to life." -- David Howitt, author of Heed Your Call