Overview

This edition is a practical introduction to the whole range of principles and practices used to attract and retain audiences and attenders of arts events. It also looks at the broader political, economic and commercial issues which affect all arts organizations to enable the reader to consider the function of arts marketing from a strategic viewpoint.

ISBN-13

9781841215761

ISBN-10

1841215767

Weight

0.13 Pounds

Dimensions

7.76 x 5.12 x 0.16 In

Edition

1st Edition

Format

Paperback

Language

English

Pages

48 pages

Publisher

Orchard Books

Published On

2001-08-23



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