Radical Marketing
Format: Hardcover
ISBN13: 9780756751180
Hardcover|9780756751180
Out of Stock
Overview
Offers a fresh, provocative approach to marketing and strategy that has proven hugely successful for org. ranging from Harvard Bus. School to Harley-Davidson. Identifies the unconventional strategies that have enabled 10 innovative companies to usurp market share from industry leaders. Each is in tune emotionally with their customer base -- allowing them to glean marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture -- growth and expansion -- than on short term profits. Each started out with little more than a passion for their product, forcing them to do things more cheaply and creatively.
| ISBN-13 | 9780756751180 |
|---|---|
| ISBN-10 | 0756751187 |
| Weight | 1.25 Pounds |
| Dimensions | 6.25 x 1.25 x 9.50 In |
| List Price | $25.00 |
| Format | Hardcover |
|---|---|
| Pages | 277 pages |
| Publisher | Diane Pub Co |
| Published On | 2001-10-01 |
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