Out of Stock
Overview
How did the Grateful Dead use its fanatical following to build a $100 million brand that still thrives today? How did upstart Boston Beer Company -- makers of Sam Adams -- prevail over rival Anheuser-Busch without an advertising budget? And how did lams c
| ISBN-13 | 9780613920728 |
|---|---|
| ISBN-10 | 0613920724 |
| List Price | $24.55 |
| Format | - |
|---|---|
| Publisher | Bt Bound |
| Published On | 2000-03-01 |
View All Offers
Sort by:
Price
