Public Relations: the Profession and the Practice
Format: Paperback
ISBN13: 9780073512051
Paperback|9780073512051
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Overview
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
| ISBN-13 | 9780073512051 |
|---|---|
| ISBN-10 | 0073512052 |
| Weight | 1.64 Pounds |
| Dimensions | 7.50 x 0.60 x 8.80 In |
| List Price | $178.25 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 107 pages |
| Publisher | McGraw-Hill Education |
| Published On | 2011-06-15 |
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