Public Relations Writing and Media Techniques
Format: Paperback
ISBN13: 9780205418497
Paperback|9780205418497
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Overview
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.
| ISBN-13 | 9780205418497 |
|---|---|
| ISBN-10 | 020541849X |
| Weight | 1.95 Pounds |
| Dimensions | 7.52 x 0.85 x 8.88 In |
| List Price | $125.00 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 592 pages |
| Publisher | Allyn & Bacon |
| Published On | 2004-08-11 |
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