Public Relations Writing
Format: Paperback
ISBN13: 9780195578591
Paperback|9780195578591
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Overview
Public Relations Writing approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics.
| ISBN-13 | 9780195578591 |
|---|---|
| ISBN-10 | 0195578597 |
| Weight | 1.00 Pounds |
| Dimensions | 7.00 x 0.75 x 9.00 In |
| List Price | $69.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 280 pages |
| Publisher | Oxford University Press |
| Published On | 2013-11-01 |
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