Public Relations Writing
Format: Paperback
ISBN13: 9781133307310
Paperback|9781133307310
✨ Featured Offer
Used, Very Good
$14.34
List Price: $222.67
🚚
See all 3 offers from $14.34 FREE standard delivery by: 05 Apr 2026
Overview
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a "Writing for Select Publics" section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
| ISBN-13 | 9781133307310 |
|---|---|
| ISBN-10 | 1133307310 |
| Weight | 1.20 Pounds |
| Dimensions | 7.25 x 0.50 x 9.00 In |
| List Price | $222.67 |
| Edition | 10th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 384 pages |
| Publisher | Wadsworth Publishing |
| Published On | 2013-01-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Very Good
Seller details
Books From California
Simi Valley, CA, USA
Very Clean Copy-Over 500, 000 Internet Orders Filled.
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026
Used, Good
Seller details
TEXTSHUB
Franklin Lakes, NJ, USA
Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships wi...
Free delivery by: 05 Apr 2026