Public Relations Writing
Format: Paperback
ISBN13: 9780534522902
Paperback|9780534522902
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Overview
This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.
| ISBN-13 | 9780534522902 |
|---|---|
| ISBN-10 | 0534522904 |
| Weight | 1.75 Pounds |
| Dimensions | 0.75 x 7.50 x 9.25 In |
| List Price | $61.67 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 528 pages |
| Publisher | Wadsworth Publishing |
| Published On | 1997-08-06 |
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