9781861525475

Public Relations

Format: Paperback

ISBN13: 9781861525475

Paperback|9781861525475


Overview

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

ISBN-13

9781861525475

ISBN-10

1861525478

Weight

1.00 Pounds

Dimensions

7.44 x 0.51 x 9.69 In

List Price

$44.95

Edition

2nd Edition

Format

Paperback

Language

English

Pages

224 pages

Publisher

Cengage Learning

Published On

2000-03-23



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