Overview

Providing an understanding of public relations practice, this text incorporates the experiences of practitioners with the theoretical perspectives of scholars. It covers technological change, diversity and expanding global markets, and their impact on the profession.

ISBN-13

9780697201225

ISBN-10

0697201228

Weight

2.15 Pounds

Dimensions

7.60 x 1.13 x 9.30 In

List Price

$122.33

Edition

4th Edition

Format

Hardcover

Pages

528 pages

Publisher

McGraw-Hill Humanities/Social Sciences/Languages

Published On

1996-07-01



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Bonita
★★★★☆

Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$64.91

 Free delivery by: 01 Apr 2026


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