Public Relations Metrics
Format: Paperback
ISBN13: 9780805862737
Paperback|9780805862737
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Overview
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.nbsp; The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
| ISBN-13 | 9780805862737 |
|---|---|
| ISBN-10 | 0805862730 |
| Weight | 1.00 Pounds |
| Dimensions | 6.00 x 0.79 x 9.00 In |
| List Price | $64.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 348 pages |
| Publisher | Routledge |
| Published On | 2008-05-28 |
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