If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you'll discover how to:

• Map a winning PR strategy
• Grab attention with press releases, interviews, and events
• Cultivate good media relations
• Get print, TV, radio, and Internet coverage
• Manage crises

This book is packed with successful ideas, techniques, and campaigns that really worked - and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more:

• Developing and stick to a budget
• Building an in-house PR department
• Specific PR tactics like contests, surveys, and tie-ins
• Company newsletters
• Writing query letters and pitch letters
• Handling yourself in interviews
• Turning bad press into good publicity
• Developing a contact list
• Specific strategies for radio, TV, newspapers, and new media
• Handling crises
• Measuring PR results

The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.