Overview

"The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case studies that students will recognize from todays current events, issues, and daily headlines. The organization and chapters of the new edition will be streamlined to provide more continuity between key concepts"--

ISBN-13

9780137847730

ISBN-10

0137847734

List Price

$329.95

Edition

12th Edition

Format

Hardcover

Pages

xix, 649 pages

Publisher

Pearson Rental

Published On

2023-01-01



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