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Overview
In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations
| ISBN-13 | 9780205569458 |
|---|---|
| ISBN-10 | 0205569455 |
| Weight | 1.97 Pounds |
| Dimensions | 7.48 x 1.08 x 9.12 In |
| List Price | $90.20 |
| Edition | 4th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 158 pages |
| Publisher | Allyn & Bacon |
| Published On | 2008-01-23 |
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Book is in very good condition and may include minimal underlining highlighting. The book can also i...
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Size: 9x7x1; In shrink wrap. Looks like an interesting title!
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