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Overview
This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students--this format costs significantly less than a new textbook.
Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
| ISBN-13 | 9780205223206 |
|---|---|
| ISBN-10 | 0205223206 |
| Weight | 1.65 Pounds |
| Dimensions | 7.10 x 0.80 x 9.00 In |
| List Price | $88.67 |
| Edition | 5th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 592 pages |
| Publisher | Pearson |
| Published On | 2011-05-31 |
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