Public Relations
Format: Paperback
ISBN13: 9780205459537
Paperback|9780205459537
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Overview
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
| ISBN-13 | 9780205459537 |
|---|---|
| ISBN-10 | 0205459536 |
| Weight | 2.01 Pounds |
| Dimensions | 7.44 x 0.89 x 9.12 In |
| List Price | $93.00 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 624 pages |
| Publisher | Allyn & Bacon |
| Published On | 2005-05-11 |
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