
Public Relations
Format: Paperback
ISBN13: 9780205359691
Paperback|9780205359691
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Overview
This text examines how public relations activities reflect and affect an organization's core values, covering new communication technologies, integrated marketing, crisis communication, and cross-cultural communication, as well as more traditional subjects of research, communication, writing and pre
| ISBN-13 | 9780205359691 |
|---|---|
| ISBN-10 | 0205359698 |
| Weight | 2.09 Pounds |
| Dimensions | 7.40 x 1.00 x 9.10 In |
| List Price | $67.20 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 608 pages |
| Publisher | Allyn & Bacon |
| Published On | 2002-06-26 |
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