9780205359691

Public Relations

Format: Paperback

ISBN13: 9780205359691

Paperback|9780205359691


Overview

This text examines how public relations activities reflect and affect an organization's core values, covering new communication technologies, integrated marketing, crisis communication, and cross-cultural communication, as well as more traditional subjects of research, communication, writing and pre

ISBN-13

9780205359691

ISBN-10

0205359698

Weight

2.09 Pounds

Dimensions

7.40 x 1.00 x 9.10 In

List Price

$67.20

Edition

2nd Edition

Format

Paperback

Language

English

Pages

608 pages

Publisher

Allyn & Bacon

Published On

2002-06-26



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