9780073289731

Public Relations

Format: Paperback

ISBN13: 9780073289731

Paperback|9780073289731


Overview

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

ISBN-13

9780073289731

ISBN-10

0073289736

Weight

1.81 Pounds

Dimensions

8.60 x 0.62 x 10.00 In

List Price

$140.67

Edition

2nd Edition

Format

Paperback

Language

English

Pages

244 pages

Publisher

McGraw-Hill Humanities/Social Sciences/Languages

Published On

2006-07-01



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More Than Words
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