Overview

This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

ISBN-13

9780072424027

ISBN-10

0072424028

Weight

0.80 Pounds

Dimensions

9.90 x 8.00 x 0.60 In

List Price

$130.67

Edition

5th Edition

Format

Paperback

Pages

448 pages

Publisher

McGraw-Hill Humanities/Social Sciences/Languages

Published On

2003-07-15



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Used, Good
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Books On The Run
★★★★★

Ocala, FL, USA

2004 paperback Includes Registration Code book used has some writing in pencil and some light underl...
$24.57

 Free delivery by: 31 Mar 2026

Used, Good
Seller details
A2ZBooks
★★★★★

Burgin, Ky, USA

Includes regitration code, highlighting in text, minor shelf and corner wear Quantity Available: 1. ...
$29.69

 Free delivery by: 31 Mar 2026

Used, Good
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HPB-Red
★★★★★

Dallas, TX, USA

Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
$31.67

 Free delivery by: 31 Mar 2026

Used, Very Good
Seller details
A2ZBooks
★★★★★

Burgin, Ky, USA

The text appears clean, Includes CD. The cover is in nice condition. Multiple copies available thi...
$34.42

 Free delivery by: 31 Mar 2026


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