Promotion and Integrated Marketing Communication
Format: Hardcover
ISBN13: 9780324062533
Hardcover|9780324062533
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Overview
Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.
| ISBN-13 | 9780324062533 |
|---|---|
| ISBN-10 | 0324062532 |
| Weight | 3.35 Pounds |
| Dimensions | 8.50 x 1.00 x 11.00 In |
| List Price | $171.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Pages | 624 pages |
| Publisher | South-Western College Pub |
| Published On | 2001-03-01 |
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