Overview

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
ISBN-13

9781133372455

ISBN-10

1133372457

List Price

$94.00

Edition

2nd Edition

Format

Paperback

Language

English

Pages

368 pages

Publisher

Cengage Learning

Published On

2012-02-09


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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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Dallas, TX, USA

Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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