A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Format: Paperback
ISBN13: 9781631577611
Paperback|9781631577611
✨ Featured Offer
Brand New
$27.30
List Price: $21.99
🚚
See all 5 offers from $12.86 FREE standard delivery by: 03 Apr 2026
Overview
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
| ISBN-13 | 9781631577611 |
|---|---|
| ISBN-10 | 1631577611 |
| Weight | 0.91 Pounds |
| Dimensions | 6.00 x 0.65 x 9.00 In |
| List Price | $21.99 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 290 pages |
| Publisher | Business Expert Press |
| Published On | 2017-01-30 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
BooksRun
Philadelphia, PA, USA
It's a preowned item in good condition and includes all the pages. It may have some general signs ...
Free delivery by: 03 Apr 2026
Used, Very Good
Seller details
Half Price Books Inc
Dallas, TX, USA
Connecting readers with great books since 1972! Used books may not include companion materials, and ...
Free delivery by: 03 Apr 2026
✨ Brand New
Seller details
Alibris
Sparks, NV, USA
Print on demand Trade paperback (US). Glued binding. 289 p.
Free delivery by: 03 Apr 2026
Used, Like New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 03 Apr 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 03 Apr 2026