9780071362467

Product Strategy for High Technology Companies

Format: Hardcover

ISBN13: 9780071362467

Hardcover|9780071362467


Overview

One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

ISBN-13

9780071362467

ISBN-10

0071362460

Weight

1.55 Pounds

Dimensions

6.30 x 1.20 x 9.20 In

List Price

$58.00

Edition

2nd Edition

Format

Hardcover

Pages

400 pages

Publisher

McGraw Hill

Published On

2000-11-02



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More Than Words
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A sound copy with only light wear. Overall a solid copy at a great price!
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HPB-Red
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Dallas, TX, USA

Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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A Book Store of Hastings
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HASTINGS, MN, USA

Sewn binding. Cloth over boards. 400 p. Contains: Unspecified. Audience: General/trade. AS NEW--VER...
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