Product Management
Format: Hardcover
ISBN13: 9780072865981
Hardcover|9780072865981
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Overview
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing todayâ¬"s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a â¬Shands-on⬠approach toward preparing graduates to assume the position of product manager.
| ISBN-13 | 9780072865981 |
|---|---|
| ISBN-10 | 0072865989 |
| Weight | 2.05 Pounds |
| Dimensions | 7.25 x 1.00 x 9.25 In |
| List Price | $167.33 |
| Edition | 4th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 160 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2004-08-18 |
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